How Important Is Your Landing Page To Your Business Opportunities?

When I venture into affiliate marketing few years back, I never knew how important to have a landing page to any of my business opportunities. Having no experience whatsoever in landing page creation, I blindly promote my offer either directly using the affiliate links or sending traffic directly to my website (not so well set-up website) hoping to get sales and conversion. Guess what, yes, disappointment again and again.

So, if you are new to affiliate marketing and just not sure why having a landing page is crucial for your offer opportunities, then you need to stick with this page as I’m about to share with you “how important is your landing page to your business opportunities”.

When you get into affiliate marketing, there are few things that you need to set-up. Nothing turns people off faster than a website that is complex and confusing, that’s where your landing page comes into the picture. It’s said that average person that visits a website took only few seconds before they move on.

What Is A Landing Page?

If you aren’t familiar with landing page in affiliate marketing then you should know that landing page refers to the page that visitors will first land or a bridge connecting between your audience before sending them to your actual offer.

Example on how a landing page looks like — Landing Page Using LeadsLeap

First Impression Of Your Business

One of the key reasons why landing pages are so important is that they form the very first impression to what your business is all about and putting your irresistible offer in front of your visitors’ eyes to grab their attention in just couple of seconds. When the visitor clicks through your landing page to receive more information about your offer, they are already interested in the service that you are offering.

Clear Content With Precise Call-To-Action

Have you ever wondered why the conversion rate is higher when sending traffic direct to landing page as opposed to websites or affiliate page? It’s because the limited distractions and a clear call-to-action in a single pager. Try to use a real tracker to track your landing page. In many instances, , you’ll see the surfing time is longer and the click through rate is higher. By tracking and analyzing your landing page responsiveness, you can compare data from various offers to identify what’s working and what isn’t so that you can optimize your marketing strategy. If you are looking for a free but yet detailed link tracker, give LeadsLeap Link Tracker a try.

Building Your Subscribers List

You heard this many times, the money is in the list. Fine, but why landing page has got to do with this? One of the main functions of landing page is to build your list. By creating an opt-in form in your landing page, not only you are able to feature your irresistible offer in front of your visitors’ eyes but allow visitors to get their freebie and become part of your email list when they opt-in to receive your free offer. Make your opt-in form obvious and easy to fill in. If you’re new to creating an opt-in form, you can grab a free list management software such as Sendsteed .

Simplicity

A landing page with too much information scattered all over the site is going to make a visitor’s head go hair wire and cause them to quickly hit the “x” button. A landing page is designed for your visitors to quickly find and stay interested in your offer so that they make the next step and eventually convert. One important thing to note is that your landing page should not contain too many buttons or links because that is not what landing page is designed for.

Rank On Google Search

One of the goals for many affiliate marketers is to have their website rank on Google search results for specific keywords. Well, it is easier said than done and this requires a lot of work to get Google to rank your website in search engine. While it can be difficult to get Google to rank your site with a simple landing page, your landing page has a huge potential, and it can form part of the overall brand awareness. Having said that, you should always create compelling and interesting content that features keywords and frequently asked questions. If you want to master keyword research and rank at will, I recommend that you use Jaaxy, a free keyword research tool that was developed by affiliate marketers for affiliate marketers. Putting a bit more work on it, your landing page can start to rank on the search engine and reach your target audience.

Final verdict

Landing page is extremely important for your success in the internet and affiliate marketing world. You should ensure that each landing page gives a positive message and good reasons why the user should convert. Each business opportunities and each customer/client are different. But most importantly, ensure that you are constantly testing and reviewing the result of your landing page in order to learn how to better improve it.

I hope that you find this simple information useful and If you’re looking for a free landing page builder with all the build-in email and list building system, I recommend checking out LeadsLeap, All-In-One Lead Generation platform that has been around since 2008.

Affiliate Disclaimer

I earn commission by participating in affiliate programs. Some of the links on this blog or page www.lifewatch.site (and also those in the email newsletters) earn affiliate commissions. Keep in mind that I may receive commissions when you purchase a product that I link to. Anytime you see a link on this blog or page, please assume they are affiliate links. I must say that our core goal is to bring you real and unbiased information and at the same time keep things fair and balanced, in order to help you make the best choice for you.